Currently the big commercial brands are increasingly using social media to promote quickly and inexpensively line. Arises this way the position of Community Manager, a profession in clear rise, which is why many people wonder really what a Community Manager. To define and understand well what a community manager and what its functions are, let us first see what is not.
What is a community manager? One of the most popular professions in the moment
Seem silly but it is quite common in department meetings marketing many companies are confused or mixed functions and roles when defining what a community manager. Take the following example, Monday morning meeting of the Department of Marketing and Communications with a strong point of the day so as to “solve the issue of corporate social networks and blog”. All members are saying about how to solve this issue, ie removing the brown one another and finally arrive at conclusions such as “to be responsible Fulanito is the new kid computer and is a very savvy guy, going up photos to Facebook “funny”, change the image of the blog in his spare time and occasionally post some nonsense on twitter that the company name out and problem solved… WE HAVE COMMUNITY MANAGER! able to think this is exaggerated and rather ridiculous situation, because not only is not but a common denominator in the small and medium enterprises.
Is usually recycles to an employee to take over these functions, usually someone who likes new technologies, big mistake. Since the image of our brand (our company) networks is vital for good operation.
Well since we know what is not a Community Manager let’s discuss exactly what a Community Manager.
Making my own definition of Oscar Rodriguez Fernandez very basically say that a CM is “a professional who becomes the voice and ears of your product, and therefore of their community.” For parties, a community, we can define a virtual community as its name says as a community in which the relationships and interactions of the users have no place in a physical space but in the network.
Therefore, the Community Manager will be the face of the brand that is our company in this virtual community by managing our presence in these social networks. It could also be understood more generally as the link between the company and the rest of the virtual universe, though I see the first definition more accurate. Fundamental properties such as Community Manager will be a person with social skills, stirrer, creative, moderator etc… Although not bore the reader to delve into post following further developing the functions of a Community Manager, having made clear the first notions about which is a Community Manager.
What is a community manager? One of the most popular professions in the moment
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