There is a wave in marketing with the increase in Smartphone usage. Most of the people now-a-days prefer online buying to direct buying in shops. Since most of the smart phones are providing web browsing it became more flexible to customers to shop online.
Understanding the customer requirements, business people are making a better usage of the emerging technologies meet the customer needs, such that they can increase their customers. This version of thinking made the business people think about mobile marketing.
Mobile marketing let you advertise your product or services on mobiles. That might be through SMS, apps, etc. This mobile marketing has proved to be profitable and customer friendly.
Here are tips for mobile marketing:
Top 5 Tips for Mobile Marketing
1. Brief is best:
It is extremely necessary to remember that you are marketing your product in mobile. Unlike the other marketing strategies such as advertising on television and websites, one should concentrate on brevity.
Since the mobile displays are small, every additional line of yours matter a lot. Convey your message as short as possible. You should give the maximum information in minimum lines. Write short, but catchy sentences. Try not to make your customers feel bored by lengthy descriptions and unwanted information.
2. Make it easy to share:
Social networking has made the world a “Global Village”. Staying connected and spreading a word became easier with the networking sites. So concentrate on the sharing.
Let your customers share their experience about your product or service with their pals. Provide an option for your customers to let them share easily with the world. No advertising is required for you after all one’s own experience counts most.
3. Do not disturb customers:
You can message your customers about the offers that are available or inform them about the new arrivals in the store, but not any time in the day.
Make sure that you don’t disturb your customers at odd timings. Send them the message at appropriate timings. This increases respect towards you among your customers. It is better to use the name of your customer as it makes them feel more personal.
4. Provide location based services:
Most of the mobile searches are local searches. Most of the users search for the nearby stores or restaurants when they need any product. So provide location based services to your customers.
Encourage your customers to search in Foursquare or Gowalla, location based services. With this, you can know the regular customers who visit you and offer some bonus points or coupons to them encouraging them to continue their visit.
5. Encourage reviews:
This is most crucial for any business if they seriously want to increase their customer number. Ask your customers to rate your services or products.
The rating let others know about your quality. So, encourage customers to give rating and post comments about your business. If they give you less rating, you can improve your service quality and let the customers know what you have improved.
Top 5 Tips for Mobile Marketing
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