SEO Tips: How to increase your web sales with your Long Tail SEO Strategy

Long Tail SEO strategy technique booming thanks to its high efficiency. You know it?

In today’s post we will clarify the concept of Long Tail and see how to apply a Long Tail SEO Strategy to our website to generate sales through words that could rule out a priori to consider not wanted anywhere.

What is Long Tail SEO?

Speaking of Long Tail SEO we can make a short introduction by applying the Pareto Principle 80/20, i.e. 20% of our keywords we will generate 80% of our web traffic. That 20% of words are given the name of Head Tail keywords, and is at 80% which is where we would find the definition of Long Tail Keywords. I.e. 80% of the words that generate 20% of traffic to the web. It also tends to make the distinction of middle tail, though here we will define a set of all the keywords or keywords as Long Tail.

What is Long Tail SEO Strategy?

When we talk of relying on a strategy Head Tail we are saying that we will focus on very general keywords but have a high level of competence. Speaking of SEO, let Long Tail SEO Strategy the example for this keyword, would become Head Tail searches for the word “SEO”. As we can imagine the search of the word “SEO” have a huge number of global searches, I think the last time I looked at him with the keyword tool of Google Adwords I walked around 10 million searches, so imagine how difficult (if not impossible) we will be positioning ourselves up with the word “SEO” to dry.

But of course if we think quietly, the person seeking to Google the word SEO, is probably looking for information on what is SEO , what constitutes internal links , to improve the SEO etc … Come to a single word the information it is so generic that may not help you much. This is where comes in. Long Tail SEO strategy, by which attacked keywords more specific and concrete, which although it has a much lower number of searches, your competition will also be much lower. If we specify for example “to improve the SEO of a website” we will see that the searches are much smaller than in the case before, but the competition is very low, thus doing things can appear up for this keyword.

How to leverage to gain traffic?

With this strategy we are not focusing on one or a few words, but we are focusing on hundreds of them (as we saw before 80-20) much less competed. Suppose you have a pet shop. If we want to position for example for “dogs” or “buy dogs” (put a fool but very graphic example) we see that the searches are high, but the competition is unthinkable for us.

How to improve web traffic

Apply what has been learned so far with our strategy of Long Tail SEO. Think much less competed words or having fewer searches but for which we can be found such as “dog collars”, “pet accessories”, “accessory dog” … not that happen to you on your niche but we catch a very long list of these keywords, too bad we have to do in SEO not appear the first for many of these searches.

How to generate sales through the Long Tail SEO Strategy?

For the above example we see clear. For the words How to make money with your blog we choose, making a SEO strategy is more decent than likely we appear at the top of Google. This effectively means that if you offer a product in which we have put on these keywords (eg “dog collars”) we are ensuring that the user enters our site, is a very specific user who is looking for exactly that, with pretty much already decided that it wants to buy. So the first to achieve these words still have a conversion rate more interesting, in that although we have a bit silly traffic to our website, we will be providing a lot less effort to convert chances that the user enters the web client.

Extrapolate we have done this with 3 terms with 100 … Why, this is basically the Long Tail SEO strategy. What do you think? Does some knowledge? Particularly I think many people will be obsessed with the words of the Head and Tail forget that with less search words can ensure a fixed sales allow us to develop our business much more.