The best way to promote and get word out about your business or product is to start writing some press releases. You can get your press release out in different ways and the benefits you achieve from each of them also vary accordingly. But the one with maximum experience and resource will produce maximum benefits.
What are the different ways of online PR and how can I use them effectively in search engine optimization?
Below are the different types of online PR where you can release your press release and the tips to make them effective to SEO.
What Are the Different Types of Online PR and Its Effects On SEO
1. Article Submission:
You can submit your unedited press release in any of the free article submission sites with a link back to your own website. This PR is equivalent of Directories where some are good and some are little more than spam.
What it is/How to submit.
Articles that can be submitted in PR-Log and PR-Web.
Advantages:
• Several small links
• Easy to write
• Guaranteed success
Limitations:
• Hard work
• Heavy resources
• Low quality of article
SEO benefits: Low
Financial cost: Low
Readership: very low
Tip: you can always decide the quality of the site by looking at other releases published there.
2. Multiple-blog media
You can get multiple links to your site by publishing your press releases in multiple-blog media but don’t trust every blog that comes your way or accept its offer to release your content on their site. Most of them are directories disguised as blogs. Instead try to get your content published separately in each of them.
What is it/How it works?
It earns huge numbers of links from micro-blogging.
Advantages:
• Many links
• Low cost
Limitations:
• Inappropriate links
• Spam
Benefits to SEO: Low
Cost: 200
Readership: Nil
3. Paid Press release Submission:
You can take the help of a few companies that offer press release submission to a list of journalists as well as to publish your release on their sites too.
If you have a small business with limited budget for submission, some Paid PR submission sites like PRweb are relatively more effective for its SEO.
Press Release Submission service like Targetwire on the other hand, offers to email your Release out to a huge list of journalists though this service often produces mixed results.
What is it?
An automated process of sending e-mail to genuine journalists.
Advantages:
• High quality articles
• High Quality links
• High in quantity
Limitations:
• Interesting story required.
• No guarantee in who picks up.
• Cost of submission.
Benefits to SEO: Medium
Cost: 200
Readership: Medium
4. Conventional PR – as online PR.
The best way to get your press release out is in an industry magazine site or better in a mainstream press site. This is possible only through hard work, contacts and sound knowledge in how PR works and you can enjoy huge benefits. Just one link in leading magazines like the Guardian, The Telegraph or Wired Magazine in six months, will be more beneficial than submitting 500 articles to article submission sites. It can help with SEO beyond limit.
It is advisable to put a “hyperlink” in your word-doc linking back to your site.
What is it?
High quality articles in mainstream press.
Advantages:
• Drives higher traffic.
• Higher link value.
• Cost effective.
• Brand benefits.
Limitations:
• Time and experience required.
• No guarantee in success.
• Contacts required.
Benefits to SEO: High
Cost: Amount of PR salary.
Readership: High
What Are the Different Types of Online PR and Its Effects On SEO
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