Avoid being penalized by Google

How to avoid being penalized by Google?

Google gets every day more demanding rules of game with continuous algorithm changes. The SEO has evolved and changed a lot over the years and all those techniques that in the past could function to position relatively quickly a website, today sure are penalized.

SEO strategies that Google will end up penalizing

If you want to avoid being penalized by Google you should not avoid, but your mind clear of using any of these techniques to position your website.

Links and hidden text

Some webmaster used the trick of using white letters on white background anywhere to hide text links and keyword in the home of the web. A few years ago even went further and free themes are created for people to unload with the link of this hidden type so that every time you installed a back link is received. Needless to say that today is a real calamity.

Keywords and low content

Every day Google tries to give less importance to keywords. Before the number of times you repeated the keyword in the text was very important when it comes to what position it resulted texts even came to lose much of their logic for that exact keyword brew every time.

Avoid being penalized by Google

It was resulting in very poor quality content and super optimized also often very short texts were above but with the arrival of Google Panda it ended at a stroke.

Links and anchor text

Also playing with the keywords are usually always used the same keyword when a link was achieved. Thus, for the word why we wanted to position was getting the bond strength. It was also very common to get hundreds and hundreds of these types of back links from link farms or wheels.

Penguin was responsible for ending these techniques link building mercilessly and now Google values ​​links with more brand name with the keyword. Of course, not a matter of abusing the brand name to link to, the key lies in the variety of anchor text used in total back links.

Author invited anywhere

Since it has now been revealed that Google starts the rise of guest blogging for links and that usually is pretty well done. However, if you do send hundreds of emails to get a guest post from author in exchange for a link even in low quality blogs and over, regardless of who are your same topic, they’ll hunt quickly.

Directories

Finally, one of the great classics with whom you will fall a clear penalty. The directories were an amazing tool where to get links in the past but today will make a safe penalty. They are characterized by low content and many links so if your website is submitted to Google him will not like.

Avoid being penalized by Google