Google Panda Update: Survival Guide

Google-panda-update The Google Panda Update, as you know by now, has caused a stir in the world SEO, by cleaning results and in the world of Web Analysis for updating the matching algorithm with an update on the way in which the views are understood in Google Analytics. Coincidence? I do not believe in coincidences.

Without further delay, let me s start with the guide for surviving the bully attacks.

How does the Google Panda update that our site is not quality?

I know based on some metrics that are directly related to the user experience on the page. These metrics indicate whether that content is relevant the qualities are:

• Time spent in user page.


• Theory of second click (if when a user arrives at a page continues to advance)


• Bounce, directly related to the second click, any interaction with the web, it is not offensive.


• Number of social mentions on Face book, Twitter, and Google Plus (+1 especially are very important as these experts show SEOs and correlation studies)


• If users returns is because they like our content.


• And also take into account other things like CTR (Click through Rate) in SERP (Search Engine Results Page).

And how does Google get this data?

Well you can get them in many ways, through the people who have the toolbar installed, Google can monitor and as we not using the data collected from Google Analytics. CTR data directly through your records search keyword plus click a particular result.

Once we know what metrics you use the Google Panda Update and where the shows, let’s see what kind of diet is that you will:

What kind of content you like the Google Panda Update?

When Google Panda Update likes items generally quite extensive (400/600 words) with a proper semantic structure, i.e., for header h1, h2 subsections with…

The Panda to your diet is very demanding and also claim that these articles contain photographs, videos, relevant links and useful (and reliable linking related content) and especially that these contents are not duplicated.

And especially likes items that generate discussion. We met again with social interaction, which in itself was already important, now with more Panda Update.

A large number of reviews, apart from generating fresh content (which Google makes it pass more often), will improve the user experience. How many times have we found the answer to our question in the comments?

Yes, do not use the Face book commenting system, since these comments do not form part of the blog, but the social network is.

At Panda Update also likes us to take some time to load and are easy to read and rated by the robots. To do advice that you begin to use techniques I WPO (Web Performance Optimization) and that you use the semantic markup micro formats (schema).

Nor do you need your code to follow the W3C standards to the letter, since it is very difficult to do and not worth it to waste your time on this, since it does not affect SEO.

How you see it is not worth wasting time with the W3C and now let’s see what content to cause indigestion Kung Fu Panda:

What content NO favorite Google Panda Update?

Above all there has been a decrease in traffic of up to 60% on small retailers, whose owner puts the product description next to him in the XML manufacturer, which causes many people to have the same description.

Ecommerce solution

• Create descriptions of unique products. Learn on how to create unique product.

More solutions:

• Prevents theft of content with copy cape.


• Put absolute addresses to internal pages linked.


• Check your trackbacks to see who links to you.


• Beware blog categories and tags you index as.


• Check if you suspect that you have duplicate content with internal duplicatecontent.net


• And if you want to gain visibility, enlists your products on Google Shopping (yes, price rise here …).

Items with little content and empty elements (images, videos, etc):

Solution:

• Check your entries and add new information.


• Move them to new networks.

Older articles:

Those items that are lost in your archives and have not had the success you expected.

Solution:

• Check your old posts and add new information, such as adding new things you’ve learned, etc..


• Drafts of new titles according to the new content.


• Move them by the networks.

Articles with no comments or misspellings:

Solution:

• Try to generate discussion at the end of the post, leaving an open question.


• Answer and thank you all who comment.


• Corrects spelling of that comment editing the comment.

Items with advertising over the content or advertising structures more than the content itself:

Solution:

• Avoid putting advertising before the article.


• Go easy on the blocks of advertising


• If you are using advertising that is relevant to content

Conclusions

After this latest update of Google many of you are thinking of deceiving the Panda to beat him, but I assure you that costs less befriend him and feed him a healthy diet fresh and varied content and of course, unique content. How you like that you eat fresh and varied food and not repeat the same day after day? Well …. not the Pandas

Google Panda Update: Survival Guide