Clinic Seo: Seo for Wordpress

In this Article I will tell you about the SEO Clinic treated for Word Press SEO, one of the most currently used platforms.

I will summarize as best I can the SEO Clinic: for Word Press for those who want to read more calmly everything you said.

Word Press: Architecture and Optimization

Word Press comes with a default architecture umbrella. This means that the homepage is the most important and from there to all sections (tags, categories, files …) are linked. With architecture of this type all the other sections lose potency because link juice passing between the Homes dissolves all links.

The pyramid architecture would be correct. Featuring architecture of this type would achieve the link juice of a better way to pass all sections. In addition we will have to remove all those unnecessary links and leave only important (significant the higher the better).

I’ll explain in this blog:

If you look, from the home you can go to the post, the categories and the most important pages. The links of social networks with the JavaScript I get blocked in a way that the bots do not find there links. And the links in the footer 2 pages have only repeated but with a campaign code and other text anchor to skip the rule of the first link (links are yes, but this step another anchor that interests me). Links to request a quote and contact are also blocked with java script. You can also watch the latest tweets from the feed are not linked, and then you will think and for what you put if people cannot click? For the robots to always find something new in the pages when passed to index and improve the speed of indexing.

If you go in the post you will see that the categories disappear and can only enter the category of that post. This way I get a vertical structure on the site. You could link to other categories horizontally, but personally I like more this way. As you see also eliminated the links to the author and the date.

This does not mean that we link to anything now! Only if we have to put a link that is useful and relevant. And if it is an important link as above better!

While it any content to a maximum of three clicks, both robots and users will be happy.

1.  Word press is not just for blogs:

With Word Press you can make pages of all kinds and even ecommerce, but tinyI have just set up shop in Word Press, so I did as a convenience to the type of product, handcrafted jewelry shop with a very small stock.

2.       Just one H1 per page:

By default in Word Press the claim is always in H1 even get into the post. This causes the single.php have two H1 and makes us load up the semantic structure of our site. This I can fix if doing the header.

<Php if (is_home ()):> Claim <h1> </ h1> <- Here in your title molón H1 -> <? Php else:> Claim <div> </ div> <- Here molón your title in a div -> <? Php endif;>

3.       Take care to footer links:

In the footer links need not be repeated which we have elsewhere (I do to pass another anchor), ie, in the footer must not place the trash.

 4.       Tags and Categories:

We should avoid unnecessary spend with labels and only use one category. The miss use a category helps to categorize by clusters our content.

Depends on the type of web itself are interesting labels and categories to bring traffic, especially well positioned tags. But if not done correctly we could have duplicate content. To avoid this you have to write an excerpt optimized for categories and tags and are careful with what we index.

In my case, this small and newly created blog I have chosen not to index, but I do follow the links on paginated, tags, categories, files and web map follows in the header.

5.       Social Icons:

Why have social icons? We only use those where our audience is. How said, there are sites with more social icons friends.

6.       URLs:

He advised us not to put more than five words per URL, (it’s pretty hard to get sometimes) and always include your keywords without sobreoptimizar without stop words. Here you have a plug-in that does it, but I personally would edit the slug by hand or by code:

Plug-in to Remove Stop Words of Slug in Word Press

7.       Titles:

A compelling title can make us have more but is less optimized CTR and lower in the ranking. In the end Google will put in your site! We write for humans, not machines purchased, the machines do not read…

Sitemap.html, sitemap.xml and robots.txt:

Super necessary, but not only in word press on all websites! Personally I am not in favor of a sitemap.xml from the start of a project. It is better to see how it evolves indexing to detect architectural problems. If everything is correct, a sitemap.xml serves as support.

9.       Create and customize your error pages:

There is nothing to like Google or less users than a 404 try to customize error pages, giving alternative navigation options.

10.   SEO Plug-in for Word Press

The first rule, do everything you can do with code. Plug-in often go it alone and you get dirty much code, and some may even penalize you as comment now. So I want to emphasize that it’s worth hacking away at code before using a plug-in. And if there is no choice but to use it, but not put it and and configure it properly.