To see your blog on Google Search and it’s free you have to learn first of all what are the key words, a very simple concept that is fundamental to SEO (optimizing pages for search engines). If all this seems too complicated, you can also opt for Google AdWords and campaign internet marketing or SEM. This is just a matter of opening an account, invest some money and see your ads above all, the first. But still do you good to know some tips on keywords and that site is important they are to make a good AdWords campaign.
What is a keyword?
Keywords are those that are relevant within your niche, those that are critical to understanding “that” you’re talking about. In other words, Google’s robots are unable to understand the meaning of an understatement and meaning, simply detect the amount of words on a page.
Not all keywords are those that serve as connecting links in the phrase of, in, and, with, the, a, its … are not relevant as the search engines do not take into account. Neither keyword is something that is incomprehensible and has no meaning. All other words can you think that in principle are keywords, but the important thing is that when you write for the Internet appear in your blog appropriate to the subject, and well combined in the correct proportion for. These three words are the foundation of most of tricks or SEO optimization techniques.
1. Appropriate keywords
If you write a post about the ” safety in Internet shopping “, three of the keywords are: safety, buy and Internet other less obvious would be: shop online, credit card, pay, cash, Paypal, payment gateway, commerce, shopping, eBay … For example, those keywords would normally find in a blog labels to indicate the subject of the article.
- First, a trick that is quite probably already knows. If you write those words one by one in Google Search at the bottom of the results will give you other suggestions that are also important keywords. These ideas are called Google gives Suggest.
- A good trick for beginners is to make a list of 20-40 keywords that are appropriate and relevant to your topic, then separate them into two columns, one for the terms that are general and can be found in many themes ( free, cheap … ) and those that are specific to your sector. In general the second column is the most important.
2. Well combined.
It’s not just important keywords separately, but are located forming coherent sentences: Cheap flights Madrid Barcelona has a sense to the reader and Google Search considered important because it is able to know that many people search for these words together.
A simple trick to find good combinations enable Google Instant Search and the same search engine will suggest many ideas.
3. Correct ratios.
The amounts of times you repeat a word is important, but not overdo it. If you repeat a text on every sentence the word free or cheap, Google Search will understand that they want to tease. If you see somewhere that recommends otherwise do not listen, because it must be a written text before Google Penguin, which was a change which began to penalize those pages that had excessive repetition of keywords.
- There are no tricks that are worth and what they are telling us is that you have to write naturally and never scoring with shoehorn keywords.
You can research the keywords of your blog with programs you have on sites like SEOchat.com and also with Google Webmaster Tools
Another way to learn a lot about keywords is Google Search and observes the results shown in the search.
- Google Search, highlight the search keywords in bold.
- There are words that account as if they were the same, are “looking SEO”.
- A change in a letter that the word cannot be considered relevant.
- The keywords in the title are especially relevant.
- In the URL keywords can also occur, although in Blogger URL is performed automatically by copying the title of the post and can be damaged by accents, strange characters and titles too long.
- Going by searching the keywords is not important, it does not matter that posting “deals Valencia” that “Valencia offers” for a normal search. However if it is important for your readers to write well, ordering the sentences according to the proper syntax of Spanish.
4. Tricks to highlight keywords.
On a blog, whether WordPress and Blogger, there are two things you can do to make Google Search of more importance to a few words of your article than others.
- Write the title of the post.
- What is the word or phrase in bold, underlined or italicized?
5. Practical exercise to practice SEO tricks.
First do your list of keywords, 20 to 40 are sufficient. Then try to combine them in pairs without using twice the same. Then you must write 10 tickets as directed.
- Choose two keywords and write a title with them.
- Write the article using 1 or 2 times a combination paragraph (minimum 300 words).
- Within the text highlighted in bold, italic or underline some of the phrases that appear.
Your blog in Google: keywords and Tricks
